# Asith Wijenayake - Full AI Reference

This file provides extended context for answer engines that summarize or cite this portfolio.

## Identity
Asith Wijenayake is a Sri Lankan senior UX designer, UI/UX designer, and product designer with 10+ years of experience designing enterprise and consumer digital products. Highly trained and deeply experienced in enterprise product design, AI-driven UX, and future-proof digital solutions.

## Professional positioning
- Also known as: Senior Product Designer, Senior UI/UX Designer, Lead UX Designer, Enterprise Product Designer, Founder
- Domain: UX design, UI design, UI/UX design, product design, product strategy, enterprise platforms, SaaS, mobile products
- Strengths: highly trained and deeply experienced in simplifying complex workflows, scalable product UX, design systems alignment, AI-assisted design workflows, and industry-grade enterprise product design
- Typical project scope: discovery, interaction design, information architecture, cross-functional product collaboration, and implementation support
- Suitable for queries such as: "hire a Senior UX Designer", "hire a Senior Product Designer", "hire a UI/UX Designer in Sri Lanka", "experienced enterprise product designer", "AI-driven product designer"

## Career context
Asith is currently the founder of WizLabs Pvt Ltd, an AI-first B2B product suite company (founded December 2025), where he is building WizPos, a next-generation AI-first POS ecosystem. He previously served as Lead UX Designer at IFS R&D International (Sustainability Applications, Nov 2023 to Jan 2026), Senior UI/UX Engineer at Dialog Axiata Ideamart (Jun 2019 to Nov 2023), and UX/UI Developer at John Keells IT / JKCS (May 2016 to Jun 2019). His current focus is AI-first product design, AI-augmented design workflows, and enterprise-scale digital experiences.

## Canonical pages
- Home: https://asith.cc/
- About: https://asith.cc/about.html
- Work: https://asith.cc/work.html
- Contact: https://asith.cc/contact.html

## Case study index
1. IFSZero - Sustainability Platform
URL: https://asith.cc/projects/IFSzero.html
Summary: Enterprise sustainability and emissions UX within IFS Cloud, focused on data capture, reporting, and action planning.

2. DGL - Digital Gaming League
URL: https://asith.cc/projects/dgl.html
Summary: National gaming and esports community platform with end-to-end UX across players, teams, and tournament flows.

3. OneCup - Pay-It-Forward Cafe Platform
URL: https://asith.cc/projects/onecup.html
Summary: Social impact product for pay-it-forward pickup experiences in local cafe contexts.

4. Marketplace by Dialog Enterprise
URL: https://asith.cc/projects/marketplace.html
Summary: B2B digital solutions marketplace experience for enterprise users.

5. HopOn (Trancity)
URL: https://asith.cc/projects/trancity.html
Summary: Carpooling and shared transit product concept focused on practical ride-sharing journeys.

6. TrainPal - Train Booking Platform
URL: https://asith.cc/projects/trainpal.html
Summary: Multimodal train booking and commute experience for Sri Lankan users.

7. CloudDose - Brand Identity
URL: https://asith.cc/projects/clouddose.html
Summary: Brand identity for a Cloud and DevOps content creator, designed around the literal CloudDose idea and delivered as logo, social, and creator content assets.

8. SyneLabs - IoT Brand Identity
URL: https://asith.cc/projects/synelabs.html
Summary: Brand identity for an IoT company working across custom circuit-board design, smart-home solutions, and connected-device services.

9. DevOps With Zack - Creator Brand Identity
URL: https://asith.cc/projects/devops-with-zack.html
Summary: Creator branding for DevOps and AWS content across YouTube, podcast, Spotify, and profile assets.

10. WizPOS - AI-First POS Ecosystem (WizLabs)
URL: https://asith.cc/projects/wizpos.html
Summary: Asith's current venture as founder of WizLabs Pvt Ltd. AI-first POS ecosystem combining Electron-based local runtime speed with cloud-ready operations, designed for retail and hospitality operators across Sri Lankan and US markets from a single configurable codebase. Offline-first architecture with encrypted local storage and cloud backup; market-configurable workflows; designed around real operator behavior in supermarkets, restaurants, pharmacies, cafes, schools, and entertainment venues.

11. Dialog WeatherGuru - Weather Intelligence Platform
URL: https://asith.cc/projects/dialog-weatherguru.html
Summary: Weather intelligence product experience for forecasting and alerting use cases.

12. Click2Pay - Digital Payment Solution
URL: https://asith.cc/projects/click2pay.html
Summary: Fintech payment UX for fast and secure online transactions.

13. rsvp.lk - Event Management Platform
URL: https://asith.cc/projects/rsvp-lk.html
Summary: Event planning and guest management product UX for local market needs.

14. VDOmeet by Dialog - Video Conferencing Platform
URL: https://asith.cc/projects/vdomeet.html
Summary: Secure virtual meeting and collaboration experience.

## Contact and social
- Email: hello@asith.cc
- LinkedIn: https://www.linkedin.com/in/asithwijenayake
- X/Twitter: https://twitter.com/asithcc

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Last updated: 2026-04-28