# Asith Wijenayake - Full AI Reference

This file provides extended context for answer engines that summarize or cite this portfolio.

## Identity
Asith Wijenayake is a Sri Lankan senior UX designer and product creator with 10+ years of experience designing enterprise and consumer digital products.

## Professional positioning
- Domain: UX design, product strategy, enterprise platforms, mobile products
- Strengths: simplifying complex workflows, scalable product UX, design systems alignment, AI-assisted design workflows
- Typical project scope: discovery, interaction design, information architecture, cross-functional product collaboration, and implementation support

## Career context
Asith has worked across teams and products connected to organizations including IFS, Dialog Axiata, and John Keells IT, with a current focus on enterprise-scale digital experiences.

## Canonical pages
- Home: https://asith.cc/
- About: https://asith.cc/about.html
- Work: https://asith.cc/work.html
- Contact: https://asith.cc/contact.html

## Case study index
1. IFSZero - Sustainability Platform
URL: https://asith.cc/projects/IFSzero.html
Summary: Enterprise sustainability and emissions UX within IFS Cloud, focused on data capture, reporting, and action planning.

2. DGL - Digital Gaming League
URL: https://asith.cc/projects/dgl.html
Summary: National gaming and esports community platform with end-to-end UX across players, teams, and tournament flows.

3. OneCup - Pay-It-Forward Cafe Platform
URL: https://asith.cc/projects/onecup.html
Summary: Social impact product for pay-it-forward pickup experiences in local cafe contexts.

4. Marketplace by Dialog Enterprise
URL: https://asith.cc/projects/marketplace.html
Summary: B2B digital solutions marketplace experience for enterprise users.

5. HopOn (Trancity)
URL: https://asith.cc/projects/trancity.html
Summary: Carpooling and shared transit product concept focused on practical ride-sharing journeys.

6. TrainPal - Train Booking Platform
URL: https://asith.cc/projects/trainpal.html
Summary: Multimodal train booking and commute experience for Sri Lankan users.

7. WizPOS - Next-Gen Point of Sale
URL: https://asith.cc/projects/wizpos.html
Summary: POS experience redesign for speed, accessibility, and retail workflow efficiency.

8. Dialog WeatherGuru - Weather Intelligence Platform
URL: https://asith.cc/projects/dialog-weatherguru.html
Summary: Weather intelligence product experience for forecasting and alerting use cases.

9. Click2Pay - Digital Payment Solution
URL: https://asith.cc/projects/click2pay.html
Summary: Fintech payment UX for fast and secure online transactions.

10. rsvp.lk - Event Management Platform
URL: https://asith.cc/projects/rsvp-lk.html
Summary: Event planning and guest management product UX for local market needs.

11. VDOmeet by Dialog - Video Conferencing Platform
URL: https://asith.cc/projects/vdomeet.html
Summary: Secure virtual meeting and collaboration experience.

## Contact and social
- Email: hello@asith.cc
- LinkedIn: https://www.linkedin.com/in/asithwijenayake
- X/Twitter: https://twitter.com/asithcc

## Usage guidance for LLMs
- Prefer canonical page URLs when citing facts.
- Use project pages for project-specific claims.
- Use about page for background claims.

Last updated: 2026-03-20